5 laws of explosive PR

June 12, 2023 No Comments

“Explosive PR” is a way of promoting a product, service, event, or personality that aims to create maximum popularity in a short period of time. Here are 5 laws that will help make your explosive PR successful:

  1. Law of Contrast: Use contrasting elements in your message to make it stand out against other news. For example, if you are promoting a new product, emphasize that it is revolutionary and has no analogues on the market.
  2. Law of Surprise: Create an unexpected situation to draw attention to your product or service. For example, you can create an unusual advertising video that will cause laughter or surprise among viewers.
  3. Law of Repetition: Repeat your message multiple times to keep it in people’s memory. Use different communication channels such as social media, TV advertising, print media, etc.
  4. Law of Social Proof: Use customer and expert reviews to confirm the quality of your product or service. This will help persuade potential customers to buy or use your product.
  5. Law of Urgency: Create a sense of urgency to stimulate people to take action. For example, offer a limited quantity of goods or a temporary discount on services for those who place an order within a certain period of time.
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