Mistakes in blog promotion
September 19, 2023 audience engagement blogger events. blogging Content creation online communities SEO Social Media No CommentsThere are many mistakes that bloggers can make when promoting their blog. Here are some common ones:
- Not having a promotion strategy: Without a promotion strategy in place, it can be difficult to reach new readers and grow your audience. You should have a plan for how you will promote your blog, including which social media platforms you will use, how often you will post, and how you will engage with your audience.
- Not optimizing your blog for search engines: Search engine optimization (SEO) is critical for getting your blog to show up in search engine results pages (SERPs). Make sure you’re using relevant keywords in your blog posts, optimizing your titles and meta descriptions, and including internal and external links.
- Not promoting your blog on social media: Social media is a powerful tool for promoting your blog and reaching a wider audience. Make sure you’re sharing your blog posts on your social media channels, engaging with your followers, and using relevant hashtags to increase visibility.
- Not engaging with your audience: Engaging with your audience is essential for building a loyal following and keeping readers coming back for more. Make sure you’re responding to comments, asking for feedback, and encouraging discussion.
- Focusing on quantity over quality: While it’s important to post regularly, it’s even more important to focus on creating high-quality content. Your readers will appreciate well-researched, informative, and engaging posts over low-quality content that’s churned out quickly.
- Not collaborating with other bloggers: Collaborating with other bloggers can be a great way to reach new readers and build relationships within your niche. Look for opportunities to guest post on other blogs, participate in roundups or interviews, and share each other’s content on social media.
- Neglecting email marketing: Email marketing is a powerful way to stay in touch with your readers and promote your blog. Make sure you’re building an email list, sending regular newsletters, and promoting your blog content in your emails.
- Not tracking your results: Without tracking your promotion efforts, it can be difficult to know what’s working and what’s not. Use tools like Google Analytics to track your website traffic, social media analytics to see which posts are performing well, and email marketing analytics to track open and click-through rates. This will help you refine your promotion strategy and get better results over time.
- Buying bots. There are many sanctions for recruiters, up to and including removal of the channel if it is done at the start and in mass. In addition, a so-called shadow ban can be applied to such a channel.The principle of “the more audience you have, the higher your posts” no longer works. On the contrary, a low quality audience results in lowering your reach.
- Giveaways.Giveaways that take place now give you, in most cases, a completely off-target audience. What’s more, such an audience is passive.
- Copy someone else’s style. It is your personality that attracts other people. Your target audience starts to read you, because they like the way YOU think and the way YOU present it all.
- Ignoring subscribers. This mistake means ignoring comments or messages from your subscribers. Generally speaking, being able to get an answer to your question from an opinion leader (you) further binds your audience to you. And now you’re almost becoming best friends with your subscribers, with whom you can talk not only about your profile.