How to write a contextual advertising report for the customer?

When writing a contextual advertising report for a customer, there are several key components that you should include to ensure that your report is comprehensive and useful. Here are some steps you can follow:

1. Start with an executive summary: Begin by providing a brief summary of the report, highlighting the key findings and conclusions.
2. Outline the objectives of the campaign: Remind the customer of the initial objectives of the advertising campaign, and explain how you will measure the success of the campaign.
3. Discuss the targeting strategy: Describe the targeting strategy that was used for the campaign, including the audience demographics, interests, and behaviors.
4. Analyze the ad performance: Analyze the performance of the ads, including click-through rates (CTR), conversion rates, and cost-per-click (CPC).
5. Provide a breakdown of ad spend: Break down the ad spend across different channels and platforms, and explain how the budget was allocated.
6. Discuss the impact of ad copy and creative: Analyze the impact of ad copy and creative on the performance of the campaign, and provide recommendations for improvement.
7. Include visuals: Use charts and graphs to illustrate key data points and make it easier for the customer to understand the report.
8. Summarize the conclusions: Summarize the key findings and conclusions of the report, and provide recommendations for future campaigns.
9. End with a call-to-action: End the report with a call-to-action, encouraging the customer to take action based on the findings of the report.

By following these steps, you can create a comprehensive and effective contextual advertising report that will help your customer understand the performance of their advertising campaign and make informed decisions moving forward.