10 not allowed in children’s advertising.

In many countries, there are regulations that restrict or prohibit certain types of content in children’s advertising. One common example is the restriction on advertising products that are deemed harmful to children’s health or development, such as tobacco or alcohol.

Another example is the “10 not allowed” rule in advertising aimed at children in the United Kingdom. This rule specifies that certain types of advertising content are not allowed in children’s advertising, including:

1. Advertising that encourages children to make a purchase or persuade their parents or other adults to make a purchase for them
2. Advertising that exaggerates the qualities or benefits of a product
3. Advertising that misleads children about the nature or characteristics of a product
4. Advertising that encourages children to buy a product because of a promotional offer or discount
5. Advertising that exploits children’s credulity, loyalty, or vulnerability
6. Advertising that features licensed characters or celebrities that appeal to children, unless the product being advertised is related to the character or celebrity
7. Advertising that promotes products that are high in fat, salt, or sugar
8. Advertising that encourages children to pester their parents or other adults to buy a product for them
9. Advertising that suggests that a product can enhance a child’s popularity, confidence, or self-esteem
10. Advertising that suggests that a child will be inferior or unpopular if they do not own or use a particular product.

These rules are designed to protect children from potentially harmful advertising practices and ensure that advertising aimed at children is fair, truthful, and appropriate for their age group.