5 laws of explosive PR
June 12, 2023 advertising content marketing PR SEO Social Media No Comments“Explosive PR” is a way of promoting a product, service, event, or personality that aims to create maximum popularity in a short period of time. Here are 5 laws that will help make your explosive PR successful:
- Law of Contrast: Use contrasting elements in your message to make it stand out against other news. For example, if you are promoting a new product, emphasize that it is revolutionary and has no analogues on the market.
- Law of Surprise: Create an unexpected situation to draw attention to your product or service. For example, you can create an unusual advertising video that will cause laughter or surprise among viewers.
- Law of Repetition: Repeat your message multiple times to keep it in people’s memory. Use different communication channels such as social media, TV advertising, print media, etc.
- Law of Social Proof: Use customer and expert reviews to confirm the quality of your product or service. This will help persuade potential customers to buy or use your product.
- Law of Urgency: Create a sense of urgency to stimulate people to take action. For example, offer a limited quantity of goods or a temporary discount on services for those who place an order within a certain period of time.