How to write SEO-texts: rules, writing patterns, design

Writing SEO texts involves creating content that is optimized for search engines and also engages and informs readers. Here are some rules, writing patterns, and design tips to keep in mind when writing SEO texts:

Research keywords: Before writing your text, conduct keyword research to identify the phrases and terms your audience is searching for. This will help you optimize your content and increase its visibility in search engine results.
Use headers and subheaders: Organize your content using headers and subheaders. This makes it easier for readers to scan and understand your content, and it also helps search engines understand the structure and hierarchy of your content.
Keep it concise: Keep your sentences and paragraphs short and to the point. This makes your content easier to read and understand, and also improves its SEO performance.
Use internal links: Link to other relevant pages on your website to help users navigate your content and stay on your site longer. This also helps search engines understand the context and structure of your website.
Use meta descriptions: Write meta descriptions for your pages that include your target keyword and a clear description of your content. This helps search engines and users understand what your page is about and why it’s relevant.
Use alt tags: Use alt tags for all images on your website, including those in your content. This helps search engines understand the content and context of your images, and also improves accessibility for visually impaired users.
Use bullet points and lists: Use bullet points and lists to break up your content and make it easier to read. This also helps search engines understand the structure and hierarchy of your content.
Write for your audience: Write content that is relevant and valuable to your target audience. This will help you engage and retain readers, and also improve your SEO performance.
Use natural language: Write in a natural, conversational tone that is easy to read and understand. This helps engage readers and also improves your SEO performance.
Monitor your performance: Monitor your SEO performance using tools like Google Analytics and Google Search Console. This will help you identify areas for improvement and optimize your content over time.

In terms of design, it’s important to choose a clean and easy-to-read font, use plenty of white space, and use high-quality images and graphics to support your content. Remember to also optimize your website for mobile devices, as an increasing number of people are accessing the web on their phones and tablets.