Website or social media: Which is better for your business now?

Both websites and social media can be valuable for businesses, but the best option for your specific business depends on your goals and target audience. Here are some things to consider:

1. Audience: Who is your target audience? If you are targeting a younger demographic, social media platforms like Instagram and TikTok may be more effective. If you are targeting an older demographic, a website might be a better option.
2. Functionality: What do you want your platform to do? If you want to sell products directly to customers, a website may be the best option, as you can set up an online store. If you want to engage with customers and build a community, social media may be the better option.
3. Branding: What kind of branding do you want to do? Social media platforms like Instagram and Facebook allow you to create a strong brand presence through visual content, whereas a website allows for more customization and control over the look and feel of your brand.
4. Cost: Consider the cost of creating and maintaining a website versus a social media presence. While setting up a basic social media profile is usually free, advertising and other features can add up. A website requires more upfront investment, but can be more cost-effective in the long run.

Ultimately, both websites and social media can be effective tools for businesses. It’s important to consider your specific goals and target audience to determine which option is best for you.