How to create Terms of Reference for SEO texts on IT?

Creating a Terms of Reference (TOR) for SEO texts on IT involves defining the scope and expectations of the project. Here are some steps to follow:

1. Define the purpose of the project: What is the objective of creating SEO texts on IT? Is it to increase website traffic, improve search engine rankings, or promote a specific product or service?
2. Identify the target audience: Who is the intended audience for the SEO texts? Are they IT professionals, business owners, or consumers?
3. Determine the keywords and topics: What are the keywords and topics that the SEO texts should focus on? These should be relevant to the IT industry and align with the purpose of the project.
4. Specify the length and format of the texts: How long should the SEO texts be? Should they be blog posts, articles, or product descriptions? Specify the format and any formatting guidelines.
5. Provide examples and references: Provide examples of existing SEO texts that are similar to what is required for the project. Also, provide any references or resources that may be useful for the writer.
6. Clarify the style and tone: What style and tone should the writer use for the SEO texts? Should they be formal or informal? Technical or non-technical?
7. Outline the deliverables and deadlines: Specify the number of SEO texts required, the expected completion date, and any milestones along the way.
8. Define the revision and approval process: How will revisions be handled? Who will approve the SEO texts before they are published?

By following these steps, you can create a comprehensive TOR that will guide the creation of effective SEO texts on IT.