Being an SMM : 7 must-have skills.

As an SMM (Social Media Marketing) professional, there are certain skills you should have to ensure success in your role. Here are 7 must-have skills:

1. Social Media Expertise: You need to have in-depth knowledge of all major social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. You should know their features, algorithms, best practices, and guidelines.
2. Content Creation: You should be able to create high-quality content that resonates with your target audience. This includes graphics, videos, photos, and written content.
3. Analytical Skills: You should be able to analyze social media data, identify trends, and use that information to create actionable insights. You should be familiar with tools such as Google Analytics, Facebook Insights, and Twitter Analytics.
4. Communication Skills: As an SMM professional, you will be communicating with different stakeholders including clients, team members, and social media users. You should be able to write and speak clearly and persuasively.
5. Advertising: You should be able to create effective social media ad campaigns that generate results. This includes setting up campaigns, targeting the right audience, and measuring success.
6. Customer Service: You should be able to provide excellent customer service through social media platforms. This includes responding to customer inquiries and complaints in a timely and professional manner.
7. Adaptability: Social media is constantly evolving, so you need to be adaptable and willing to learn new skills and techniques to stay up to date with the latest trends and technologies. This includes staying up-to-date with new features and updates on different social media platforms.