Pre Order marketing: how does Pre Order work for eCommerce

Pre-order is a marketing strategy that allows eCommerce businesses to offer customers the opportunity to purchase products before they become available for general sale. The concept of pre-order is simple: customers place an order and pay for the product in advance, and the business delivers the product when it becomes available. Here are the steps involved in setting up a pre-order system for your eCommerce business:

1. Identify the product: First, you need to identify the product that you want to offer for pre-order. The product should be in high demand and should have a strong customer interest.
2. Create a product page: Create a product page on your eCommerce website that highlights the key features, benefits, and release date of the product.
3. Set up pre-order option: Set up a pre-order option on the product page, allowing customers to place an order and pay for the product in advance.
4. Communicate with customers: Communicate with your customers regularly, updating them on the status of the product and the expected release date. This will help build excitement and anticipation for the product.
5. Deliver the product: Once the product is available, deliver it to customers who pre-ordered it.
6. Follow up with customers: After the product is delivered, follow up with customers to gather feedback and encourage them to share their experience with others.

Pre-orders can be a great way to generate buzz and excitement for your products, while also allowing you to gauge demand and manage inventory. However, it’s important to manage customer expectations and communicate regularly with them to ensure a positive experience.